Ritualistic

Santa Monica, CA-- August 10, 1998 -- Gamers rejoice! Activision, Inc. (Nasdaq: ATVI) has signed a pact with developer 2015, Inc. to create the mission pack for Ritual Entertainment's Sin. The official Sin-ful add-on will be designed and developed in conjunction with Ritual and will be published by Activision. The mission pack is expected to feature 13 new levels, a freshly created storyline and a slew of killer weapons and monsters.

"Once people get their hands on Sin, they'll definitely want to extend the experience," says Tom Kudirka, president and founder of 2015, Inc. "We hope to deliver more of the same great gameplay and adventure with the addition of exciting twists and surprises."

Harry Miller, CEO at Ritual, explains, "We talked with many talented companies about doing this add-on pack, and the team at 2015 were able to demonstrate their dynamic style, unique ideas and commitment to make this a top-notch product."

Sin Project Manager, Joe Selinske adds, "We really wanted to expand on the characters and dynamic story elements in Sin and decided that there was no better way to do that than with a carefully crafted, all-action add-on pack."

Sin is the fully-integrated first-person 3D experience that features a character-driven story and revolutionary multiplayer gameplay powered by an enhanced version of id software's QuakeÒ II engine. The game features six distinct game world regions enriched with convincing graphic detail. Developed by Ritual Entertainment and published by Activision, the action-shooter is slated for release on Windows 95 and Windows NT this fall.

Based in Tulsa, Oklahoma, 2015 is a relative new comer to the development community and is comprised of diehard gamers from around the country. The Sin add-on pack will be the team's first release.

Ritual Entertainment develops hyper-immersive computer games. Based in Dallas, TX, Ritual's talented team is composed of some of the industry's brightest and most creative individuals. Ritual's first game, which was developed under the name Hipnotic Interactive in conjunction with id Software, was the award-winning QUAKE Mission Pack #1: Scourge of Armagon. Ritual Entertainment can be found on the Web at http://www.ritual.com.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment software for personal computers and advanced console game systems such as the Sony PlayStation and Nintendo 64. Founded in 1979, Activision posted revenues of $260 million for the fiscal year ended March 31, 1998.

Activision maintains publishing and development operations in the US, Canada, the United Kingdom, France, Germany, Japan and Australia, and distribution subsidiaries in the United Kingdom and Germany. More information about Activision and its products can be found on the company's World Wide Web site which is located at http://www.activision.com.

The statements contained in this release that are not historical facts are "forward-looking statements." The company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 1997, which was filed with the United States Security and Exchange Commission. Readers of this press release are referred to such filings.